Marketing, creative direction, product design, and video contest strategy.
Video contest with social media influencers competing to own bragging rights to the most ridiculous #sipface video (and a trip to Hawaii, and cash, and a billboard).
Influencers competing included Connor Franta, Lisa Schwartz, WheezyWaiter, and others.
Promotion included social media promotion across influencers' channels, Frappuccino and Creator Republic properites, and paid media
And the winner is...