https://www.ivanfigueroa.com/work daily 1.0 2017-04-19 https://static1.squarespace.com/static/58e6629e29687fe63a76b1dd/t/58f6466e37c58165beace7d7/1492534894806/ Work - #mituFIT To kick off Spring and get ready for Summer, we launched the #mituFIT Challenge, a multi-platform campaign that inspired millennials to make healthy lifestyle choices. A YouTube video series, with a new episode published every week, featured health tips by wellness social influencer, Rawvana. Daily wellness content (videos, images, gifs) was published across Instagram, Twitter, Facebook, and Snapchat engaging fans to upload their own daily healthy practices including meals and exercise with the hashtag #mituFIT. 250+ social assets were published, engaging over 2,500+ active participants that created over 8,000+ pieces of UGC. https://static1.squarespace.com/static/58e6629e29687fe63a76b1dd/t/58f637fd03596edd09c544cf/1492531197634/ Work #TeamYouTube vs #TeamVine This multi-faceted campaign launched as a competition between YouTubers and Viners who go mano-a-mano to settle once and for all who fans like best: YouTube or Vine stars. The two teams went on an amazing race in downtown Austin handing out mitú branded 'paletas' (Mexican popsicles) which had an invite to a party printed on the stick. Online, influencers called on their fans to rush to downtown and support them on their quest to win (and to get a free paleta).   https://static1.squarespace.com/static/58e6629e29687fe63a76b1dd/t/58f643c3c534a5c049f5972a/1492534214380/ivanfigueroa_kingoftheweb.jpg Work https://static1.squarespace.com/static/58e6629e29687fe63a76b1dd/t/58f5056b2e69cffe1dd59c8b/1492452715029/ Work - Conscious Good A media brand on a mission to elevate the human experience, one inspiring story at a time. I developed their growth marketing strategy across channels, creative direction, and re-brand to appeal to a young, conscious generation. By combining a little Deepak and a little Tupac, we grew a younger, hipper audience by approximately 87%. https://static1.squarespace.com/static/58e6629e29687fe63a76b1dd/t/58f64680b8a79b43690e67b9/1492534912167/ Work - Creator Republic One of the first Multi-channel Networks, Creator Republic quickly evolved into a fast-growing consumer-facing platform that engaged and entertained audiences with video content and editorial featuring their favorite social media influencers. The platform included weekly videos highlighting the best of the internet, with the ability to create profiles that helped you follow all of your social media heroes in one place. https://static1.squarespace.com/static/58e6629e29687fe63a76b1dd/t/58f57ee4db29d6a6cff2a0d2/1492483812015/ Work - #SIPFACE Video contest with social media influencers competing to own bragging rights to the most ridiculous #sipface video (and a trip to Hawaii, and cash, and a billboard). Influencers competing included Connor Franta, Lisa Schwartz, WheezyWaiter, and others. Promotion included social media promotion across influencers' channels, Frappuccino and Creator Republic properites, and paid media https://static1.squarespace.com/static/58e6629e29687fe63a76b1dd/t/58f63ff23a04113136095980/1492533234849/ Work What happens when you put 15 social media influencers and their friends in a Bel Air mansion for the Holidays? We teamed up with Microsoft/Nokia to find out, creating a multi-channel campaign of holiday-themed shenanigans including DIY's, pranks, competitions, and live performances. A video series was published on YouTube, with paid media and social content (videos, images, memes) pushed across Facebook, Twitter, Instagram, Vine, and YouTube bringing fans along for the crazy ride with a BTS experience. https://static1.squarespace.com/static/58e6629e29687fe63a76b1dd/t/58f6d628d2b857107df934ea/1492532890609/ Work We launched a digital pop-up shop with creative inspired by Latin American iconography combined with modern street culture -- creating culturally relevant designs with universal appeal. https://static1.squarespace.com/static/58e6629e29687fe63a76b1dd/t/58f59cd3c534a5b6189e2966/1492466088804/ Work Command Center Alpha was a traveling augmented reality experience highlighting the US Air Force's advanced technology. The mobile experiental unit travelled to recruiting events throughout the country. https://static1.squarespace.com/static/58e6629e29687fe63a76b1dd/t/58f6474c1e5b6ce1b43ccac4/1492535116373/ Work - #mituTERROR Anchored by a multi-episode video series, Dross's Dark Tales of Terror, this cross-channel campaign featured the frightening Dross, who kept thousands of fans on the edge of their seats week after week leading up to Halloween night with his rivetting horror stories. https://static1.squarespace.com/static/58e6629e29687fe63a76b1dd/t/58f63f14e3df28735495af10/1492533012593/ Work VidMob was another brainchild from the creators of King of the Web. The video platform concept featured the best user-generated videos crowdsourced from across the internet. Compelling videos were surfaced by a voting mechanism that awarded its finders with prizes, and the top videos were then featured on VidMob. https://static1.squarespace.com/static/58e6629e29687fe63a76b1dd/t/58f63766be65943dde178601/1492451293891/ Work - #mituRoastW2M This campaign made internet history as the first ever digital roast in Latin America. On the hot seat is Werevertumorro, the largest and most influential latino social media superstar being roasted by his seven most infamous adversaries, in the live-to-tape show hosted by the legendary Galatzia. https://www.ivanfigueroa.com/about daily 0.75 2020-04-14 https://static1.squarespace.com/static/58e6629e29687fe63a76b1dd/t/5900ecdde58c6271f51ce4d5/1493232865802/ivan-figueroa.png About me https://www.ivanfigueroa.com/contact daily 0.75 2017-04-18 https://www.ivanfigueroa.com/press daily 0.75 2016-04-20